Sunday, June 26, 2016


V2cigs-Testimonials


Testimonials

Ecig Fans Weigh in on FDA Deeming Regulations

When it comes to regulating the ecig industry, lawmakers and industry leaders would do well to bring the matter directly to consumers. At V2 headquarters, we decided to do just that. We fielded a survey of more than 600 ecig users on their feelings about regulation, just before the recent FDA e-cigarette ruling. The results are interesting. They highlight the opinions of ordinary Americans and their legitimate concerns with overly strict regulation of a product that many view as a valuable tool in the struggle to quit combustible cigarettes.



Make no mistake, vapers want fair regulation. Of those surveyed, 83% said they would support some kind of regulation for electronic cigarettes. This is the position of our company, as well as most of those interested in the long-term future of vaping. We have long advocated for science-based, responsible product standards to ensure consumer safety and product reliability. We also support the ban of ecig sales to anyone under 18, as established by the new FDA ruling. E-cigarettes are intended for adult smokers, which is why we’ve partnered with the We Card program, to help keep them out of the hands of underage consumers.

However, nearly 60% of vapers polled were against regulation by the federal government – a response likely influenced by the often heavy-handed rules proposed by the FDA. This unfortunate federal posturing was on full display last month. In the face of widespread criticism from industry experts, consumers, scientists and healthcare professionals, the FDA passed rules that contain a burdensome grandfather date clause that would deem every ecig product launched after 2007 (which is virtually every product on the market) a tobacco product which would need the FDA’s approval in order to be sold to consumers.

Thankfully, due to the committed efforts of doctors and researchers who worked to inform legislators and the public of the impact of the restriction, a bipartisan amendment to modify the clause was passed by the House Appropriations Committee. But it still has a long way to go in order to become law.

The bottom line is this: In a market with such new and rapidly improving technology, there is real reason to be wary of a one-size-fits-all approach to regulation, as advocated by the FDA. That may be why 27% of our survey respondents favor a more local approach, involving states or municipalities. Laws that are tailored to specific communities might appeal to vape shop owners and their customers, who don’t operate with a Big Tobacco budget.

An additional 13% of respondents were in favor of the industry self-regulating, a topic we’ve touched on in the past. At V2, we’ve implemented an innovative system of quality control that prioritizes safety and transparency. Regulators and customers are able to access specific batch-test records for the e-liquid we ship, opening up our quality-control to examination and accountability. When it comes to ensuring the reliability and safety of our products, our company and the FDA are aligned.

Ultimately, e-cigarettes are neither tobacco products nor pharmaceuticals. This rapidly changing category is driven by technology and powered by innovation. And it deserves its own separate regulatory framework, not one that’s been force-fit into decades-old legislation pertaining to tobacco, which is an entirely separate industry.

What we’ve seen is that many scientists, businesses, and consumers have a significantly greater foundation of knowledge than the agencies with the power to make the rules. We believe that most regulators don’t understand why people have started vaping, how they vape, and how the industry can move forward productively in a ways that helps everyone. The concerns of regulatory bodies may not always align with the concerns of consumers or the industry, and there will be no solution here without compromise, but it’s crucial that we find an appropriate balance of interests.

Nearly all vapers are former smokers using e-cigarettes as an alternative to combustible tobacco cigarettes. The advocates working against e-cigarettes continue to ignore the needs of those individuals, while the Center for Disease Control and World Health Organization spread misinformation that muddles the very significant differences between combustible cigarettes and electronic vaporizers. We need to continue pushing for a science-based approach to this issue that doesn’t eliminate the smallest players in this space. Multiple reliable sources have now shown ecig and vaporizer products to be far less dangerous than smoking tobacco, and the continued conversation on regulation should begin with that sharp contrast.

Here at V2, we’ll continue to champion the objective findings that demonstrate that e-cigarettes are, in fact, much safer than combustible tobacco cigarettes. Check back in with us here for real findings from top researchers and to stay fully in the know.

Friday, June 10, 2016

SURVEY: A Win for Big Tobacco? If FDA’s Electronic Cigarette Regulations Force Products Out, Half of Vapers Say They Would Go Back to Smoking 2016


44% of e-cigarette users have never heard of the FDA’s e-cigarette regulations – until now
Miami, FL (June 7, 2016) – V2®, one of the nation’s leading brands of electronic cigarette and vaporizer products, today announced the results of a commissioned study examining e-cigarette users’ reactions to the US Food and Drug Administration’s decision last month to extend federal regulatory control to e-cigarettes. For the survey, 300 adult “vapers” across the U.S. were polled between May 16-20, 2016.
44% had never heard of the regulations
When asked when they first heard about the FDA’s proposed regulations, 44% of those polled said that “this is the first I am hearing about this.” 30% said they had heard about the regulations some time since the FDA’s decision, while 18% heard about the regulations on May 5th, the day of the decision. Just 9% of those polled said that they had heard about the proposed regulations prior to the FDA’s ruling in May.
“The industry missed a giant opportunity to inform and inspire vapers to take action ahead of these regulations,” said Adam Kustin, Vice President of Marketing, V2. “It’s unfortunate that the industry and its customers will only be able to coalesce around this issue after the barn door closed.”
74% believe e-cigarettes should be regulated
 Among e-cigarette users surveyed, three-quarters (74%) believe that electronic cigarettes “should be subject to some sort of regulatory process.” However, in an April survey by V2 which polled 600 vapers, 57% said that they were against any federal regulations by the FDA. Of that 57%, 27% said regulations should occur locally (state, municipality, etc.) and 13% said the industry should self-regulate.
“Vapers want common sense regulations to ensure consumer protection and product standards,” said Kustin. “But what they fear is overregulation, which would stifle product access and innovation.”
Without e-cigs, 49% would go back to smoking
As part of the FDA’s ruling, government approval of all e-cigarette products and related consumables introduced after 2007, such as e-liquid, is now required. These products must go through a formal approval process to continue to be sold. Reports estimate that submitting an application for a single product approval could cost more than $1 million for the applicant.
“Big Tobacco companies, with their virtually unlimited resources, benefit tremendously from an onerous and costly application process,” said Kustin. “They have the ability to do it. And while our company is also well positioned, the smaller players in our category aren’t as fortunate. Some simply won’t be able to bring their products to market, while others will be forced to raise prices, further diminishing their competitiveness. Lastly, it’s important to recognize that Big Tobacco is under no obligation to submit any products for approval. They could accelerate the demise of the industry by simply withholding products from submission. Given the relative size of the e-cig industry to combustibles, I would say their motivation is low.”
When the survey respondents were asked what they would do if electronic cigarettes and e-liquid became harder to buy or more expensive, 36% said “nothing would change” and that “as long as they are available, I will buy them.” However, 34% said that they would vape less. Another 18% said they would “vape less and smoke combustible cigarettes more,” while 8% said they would switch back to smoking exclusively, if e-cigarettes and e-liquid became more expensive or more scarce.
When asked if regulations were to force e-cigarettes off the market entirely, 49% said they would go back to combustible cigarettes. 28% said they would stop consuming nicotine or tobacco products of any kind, and 17% said they would use a smoking cessation method, such as the patch, mints or gum.
“E-cigs are groundbreaking technologies that offer an alternative to combustible cigarettes, which are harmful to millions,” said Kustin. “Almost half of respondents reported they’d return to combustible cigarettes if e-cigarettes were no longer available. The remainder said that they’d either use a cessation therapy such as nicotine gum, which we know doesn’t work; or they’d quit nicotine entirely, which is unlikely and unprecedented. In other words, if the FDA’s ruling hampers access or forces higher prices, it threatens to eliminate 99% percent of the industry, essentially driving vapers back into the eager arms of Big Tobacco. Such an outcome would be tragic, not to mention entirely inconsistent with the FDA’s earlier ‘continuum of risk’ rhetoric.”
About V2:
V2®, the world’s No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste. For more information about V2, visit: www.v2.com.

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Tuesday, June 7, 2016

It’s the V2 Summer of Savings!

Customer Appreciation Month
We’re kicking off summer with an entire month of savings! In celebration of our loyal community of V2 Fans, we’ve declared June “Customer Appreciation Month” at V2. That means we’re giving you an entire month of sales and special offers – just for being a customer of V2! Visit our online store regularly this month to find out what the current offer is; we’ll even be running multiple sales at once, so don’t miss it!

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12 Days of Flavors
What’s your favorite flavor on the V2 menu? Whether you’re one of V2 Menthol’s many fans or prefer the guilt-free indulgence of Chocolate, the 12 Days of Flavors gives you a reason to celebrate! For 12 straight days, we’re giving each standard flavor on the V2 menu its 15 minutes of fame with 25% off that flavor for an entire day. Visit the V2 homepage beginning June 2 to find out what the Flavor of the Day is; we don’t want anyone to miss out on their go-to flavor, so we’re also sending emails to customers who’ve ordered the day’s flavor in the past.


Father’s Day Gifts from V2
Father’s Day is almost upon us! Could you use a little help finding the perfect gift for Dad? We’re offering big savings on a variety of kits that will make Dad smile (not to mention impress him with your savvy spending!). Head over to V2 Pro and customize a Series 7 Kit; normally $169.99, you can get this kit for a low $135.99 when you order on or before June 19. Or, browse our entire selection of V2 Starter Kits – marked down 25% when you order by June 19!




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Saturday, June 4, 2016

The V2 Eliquid Marketplace is Open!

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V2 has taken a major step forward with the launch of our brand-new eliquid marketplace. For the first time, we are expanding our product offering to include brands outside of the VMR family. The reason for this change is simple: we realize that as open systems continue to grow in popularity – EX Blankscontinue to be our most popular single item – that many of our customer are looking outside of our website for new and interesting e-liquids. So we decided to help our customers explore a broader range of brands and flavors by adding a select number to our website.

The shopping experience will change somewhat – and we think it will definitely be for the better. First and foremost, the E-Liquid Marketplace will have a dedicated “tab” at the top of our family of websites, along with V2, V2 Pro and our new content site called Vaporpedia. The E-Liquid tab will allow you to get to the expanded eliquid assortment from anywhere on our website, in only one click.

Once you are in the new Marketplace, you’ll see that we’ve organized the assortment by brand. Currently we have four brands: V2 Platinum E-Liquid, Black Note, XEO, and Zig Zag. You are already familiar with V2 E-Liquid; it represents our biggest range of flavors, with 12 everyday flavors and a handful of special editions. Right now we are featuring Cinnamon in both 25 and 50 ML bottles. And in the coming months, look for a few new permanent flavors including V2 Black and V2 Gold, two new tobacco blends, along with Bold Leaf Menthol, a more tobacco-forward menthol flavor. Once these exciting flavors are launched, we’ll also offer a new range of 5-pack samplers.

Black Note is from California with all of its tobacco extracts imported from Italy. The brand is noted for its variety of tobacco flavors – we’ll have at least a half-dozen in the E-Liquid Marketplace – and its small batch, hand crafted approach to developing new and complex tobacco blends. XEO hails from Germany and until now has been very difficult to acquire in the United States. XEO is noted for its robust flavors and will be available in several tobacco flavors and fruit flavors. And last but not least, we continue to offer Zig Zag eliquid, which offer tremendous value.

In addition to giving you the option to shop by brand, you can also very easily shop by flavor category. We’ve divided the assortment into tobacco, menthol, fruit, and specialty selections. As we continue to add new brands – and we look forward to your input on which brands you’d like to see in the E-Liquid Marketplace – this functionality will make it very easy to home in on the flavors that work best for you. Also, once you select a desired brand or flavor, you can sort the choices alphabetically, by customer rating, or price.

When you land on a product that looks right for you, you’ll see we’ve updated our “product page” for eliquid. Since you’ve shopped by flavor now you can decide on the size and corresponding price of each bottle, as well as choosing your preferred strength. And to help you make more informed decisions, we’ve added four new “gauges” to each product page. For every individual flavor from each brand, we’ll show you the level of tobacco flavor, throat hit, sweetness, and for the more advanced users, the PG to VG ratio.

We hope the E-Liquid Marketplace is a convenience for you, as we’ve started the new destination by selecting the best of the best in the eliquid world. Make it a regular stop on your visits to V2, so you can continue to expand your personal assortment of some great eliquid.














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Thursday, June 2, 2016

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As one of the best manufacturers of electronic cigarettes you can be pretty safe in the knowledge that V2 will always deliver a great product, an accolade that’s true for all their products ranging from budget shishas all the way to super-premium vape pens. It’s refreshing to see a major player take pride in all their products, and that’s especially the case with this V2 Standard e liquid starter kit that includes everything you’ll need to get started happily vaping.

Why This Kit Stands Out

For a superior mid-range product this kit is particularly good value because it covers all the important first bases so thoroughly. Unlike many competitors this kit will keep you going in batteries and fresh tanks for a good while before you need to stock up, allowing for plenty of time to get the hang of vaping. Also while the kit includes just a single e juice, this is actually a good thing – e juice is very cheap yet often throw into starter kits in volume to jack up the price. V2 don’t do that, and deserve plaudits for their transparency.

Your Options With The V2 Cigs Standard E-Liquid Kit

This is another nice feature in this kit – it allows for quite a degree of selection in what you’d like to be included in your starter pack. Customers can choose between automatic or manual batteries – always on for convenience, or variable for battery saving – or even just one of each! Colours can also be chosen to suit your style, with black, white, pink, blue and stainless steel to decide between.
The liquid provided can be one of a dozen flavours and at a desired strength. All in all it’s a flexible way to get into vaping and it’s always nice to be given a degree of choice!

The Kit

  • 1 Pack (3) EX blanks
  • 2 V2 Cigs standard batteries (manual/auto)
  • 1 25ml bottle of e liquid
  • Wall adapter
  • Smart battery charger

Additional Product Images

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